Olly | Art Direction & Integrated Campaign Design

Strategy: Get Gen Z and Millennials who are in college to consider improving their mental health, energy, immunity and general well-being by addressing the benefits of having Olly, because they have hectic lives and may not be able to meet their daily nutritional needs.
Key Idea: Address the health-and-wellness issues students care most about —sleep, stress, good skin and energy.
Executions: Billboard Ad, Social Media Ad, Student Brand Ambassador Kit, AR Filter

Here's a clip of my friends at SCAD trying out the Olly filter...

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