Olly | Art Direction & Integrated Campaign Design

Strategy: Get Gen Z and Millennials who are in college to consider improving their mental health, energy, immunity and general well-being by addressing the benefits of having Olly, because they have hectic lives and may not be able to meet their daily nutritional needs.

Key Idea: Address the health-and-wellness issues students care most about —sleep, stress, good skin and energy.

Executions: Billboard Ad, Social Media Ad, Student Brand Ambassador Kit, AR Filter